AI Insights · Timothy · January 2022
Top 5 Business Apps on iOS in Nigeria - Q4 2021
Discover the performance trends of the top 5 business apps on iOS in Nigeria during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top business apps on iOS in Nigeria showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance:
WhatsApp Business saw a steady increase in weekly downloads, beginning at 11.9K in late September and peaking at 14.3K during the week of November 8. Active users also grew consistently, from 158K in early October to 179K by the end of December.
Zoom Workplace experienced fluctuations in weekly downloads, with a high of 6.3K in mid-October and a low of 3.9K in the week leading up to Christmas. Active users showed a slight increase, starting at 42K in late September and reaching 47K in mid-November, before dropping to 41K at the end of December.
Google Chat maintained relatively stable download numbers, averaging around 3K per week. Active users showed a positive trend, growing from 12K at the end of September to 17K by the end of December.
2nd Line - Second phone number had a notable performance in Q4 2021. Weekly downloads peaked at 3.9K in mid-October but tapered off to 2.1K by December 20. Revenue showed variability, with a high of $1.9K in early October and a low of $583 in late November. Active users saw a peak of 3.1K in mid-October, followed by a gradual decline to 2.2K by the end of December.
LinkedIn: Network & Job Finder exhibited stable weekly downloads, averaging around 3K. Revenue fluctuated, reaching a high of $6.9K in late November and a low of $3.5K in mid-October. Active users showed a steady increase from 69K in late September to 77K in mid-November, maintaining around 75K towards the end of December.
For more detailed insights and data, visit Sensor Tower.